SEO V SMO

Most people know the importance of SEO (Search Engine Optimisation) when it comes to their website, but for those that don’t, it is a set of strategies where the ultimate goal is to get people to visit your website, by improving your rankings within the search engines. SMO (Social Media Optimisation) can play a very big role in helping you achieve these goals.

SMO helps you raise awareness for your product, service, and brand through the use of multiple social media channels and ultimately to help drive traffic to your website. One of the best ways to use SMO effectively is to create content on your website via your blog that can then be shared across the various social media channels either by yourself or the person reading the blog post. A really good way to do this is to have widgets installed that allow for sharing.

SO WHY IS SMO IMPORTANT?

It is hard to imagine that it is just over 13 since Facebook started in February 2004 and whilst there were a few other social media platforms before this time, it was the arrival of Facebook and other social media channels that followed since such as Twitter, Google +, Instagram, Pinterest, Linkedin etc that changed the way in which we market our businesses. Before 2004, the way you would market your business was very traditional in terms of advertising and exhibitions! Today brands can connect more directly to their target market and measure the outcome to see what is and is not working in a way that can have a massive impact on the overall success of their business. So the savvy marketer can publish content and encourage sharing among their client base who will then engage with their brand.

Before 2004, the way in which you would market your business was very traditional in terms of  print advertising and exhibitions! Today, brands can connect more directly to their target market and measure the outcome to see what is and is not working in a way that can have a massive impact on the overall success of their business. So the savvy marketer can publish content and encourage sharing among their client base who will then engage with their brand.

  • SMO – helps raise awareness of the brand by creating a strong web presence
  • It allows you to reach your Niche audience by using social media optimisation
  • It allows to reach audiences not only within the local community but also across the global
  • You can create a buzz around your brand by using social media marketing channels to create campaigns at minimal cost
  • By using SMO effectively it will help to improve your search engine rankings – SEO

in order to use SMO effectively you need to create relevant content that is interesting and shareable and this, in turn, will help to improve your rankings and drive traffic to your website and also increase your follows on your social media channels.

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