VIDEO MATTERS FOR SEO
If you ask any business owner what is important for their website, probably the number one answer will be ‘being #1 on Google’… There are many factors that go into being on page 1 and many things that you can do to help yourself, as we all know that the likelihood of someone searching past page 3 is minimal! So how with so many companies out there all wanting to be on page 1 do you make sure you set your business apart from the crowd?
#1: GET A YOUTUBE OR VIMEO CHANNEL
YouTube has become one of the most popular websites on the web with over 1 billion unique visitors every month. Countless hours of video content are watched by people all over the globe every minute… Vimeo also offers businesses the opportunity to have their own channel and they have 170 million monthly viewers. Vimeo is often preferred by business because of how they show their videos.
#2: JUST LIKE GOOGLE VIDEO CHANNELS ARE SEARCH ENGINES
People often forget that YouTube and Vimeo are also search engines, research shows that often someone will stay on average 10 minutes looking at videos. If you have a channel that posts interesting content that people enjoy watching then they will come back for more.
So if you are a wedding photographer and you regularly photograph at a specific posting regular video content that is optimised and tagged correctly will mean you have a strong chance of showing in search results when someone is looking for wedding photography at that venue.
#3: IT’S ANOTHER SHOP WINDOW
Just like your website, your video channel is another shop window inviting people to visit your website, so your video channel needs to match your brand… the more interesting the content the more likely you are going to climb in the rankings to be on that #1 spot on the search engines.
#4: REMEMBER TO MARKET YOUR VIDEO’S
It’s no good uploading your video to your channel and then sitting back and hoping that people are going to find it! Chances are they won’t… You need to market your video’s in the same way that you would a blog post, so post them on your social media sites, write a blog post about them, embed it into your website, the more you do the more you increase your chances of being found.