READY TO LAUNCH
Congratulations on your new website
One of the most important things to do when your new website goes live is to shout out that you have a new website and start to drive traffic to it. There are many reasons why this is important, but a one really good reason is that it will help Google index it faster and start to improve your SEO rankings immediately. There are many ways that you can do this, but here are a few ways to get the word out.
NEWSLETTER – if you have a newsletter or email list, be sure to let them know that your new site has launched and even more importantly, how it can help their business or add value to it. I use and highly recommend Mailchimp. You may want to consider a special offer as a way to get people on your list to visit your new website and to engage with them.
WORD OF MOUTH – is still one of the most powerful ways to communicate your message. Don’t be afraid to ask those close to you, or past clients, if they would give feedback on your new website. Again, you could reward them for their time, and in doing so renew their loyalty to your business.
KEEP YOUR WEBSITE UPDATED & FRESH
KEEP PLUGINS & THEME UPDATED – It is vital that you log in to the back end of your website weekly and make sure that all of your plugins, your theme and WordPress are up to date. By ignoring this you risk the security of your website.
UPDATE IMAGES – I highly recommend that every 6 months you change the images on your homepage slider and at least once a year give your galleries a refresh. This is important as it shows visitors that you are taking the time to keep things fresh.
ONCE A YEAR – I recommend that you look at your website as if through the eyes of a visitor. Does it still look fresh and inviting? If not, you might want to consider a few cosmetic updates! It is also another opportunity for you to shout out that your website has had a makeover!!
KEEP YOUR INFORMATION UPDATED – Are your opening times correct? Do they match what you have on your social media platforms? Have you had a new member of staff and not added them to the website?
ADD NEW CONTENT
BLOG – I know it can seem like another task to add to a never-ending task list, but if you write regularly and add new, interesting and relevant content, you will soon build up new followers who are keen to see what you have to say. It is a fact that websites with a blog that is frequently updated, on average, will have 30-40% more traffic to their website than their competitors. Google will often pick up on a new post before it picks up on a new page. Once you have written a new post you should then use social media to drive people to the post. If you struggle to write a regular blog post, I am happy to recommend a couple of people who will be only too happy to help.
NEW PAGES – Once a year it is worth looking at your website with fresh eyes to see if everything that is on your website looks and feels fresh and relevant. Maybe you now offer a new service or product that isn’t on your website? Google loves to see a website being added to. You can then do a shout out on social media and tell people you have updated your website!
UPDATED CONTENT – If things in your industry change or your services change, be sure to update your site accordingly. Even adjusting content by a few words can show Google that your site is being worked on, and is again…” alive”.
WE ALL LOVE REVIEWS
If you feel you have done a good job, then don’t be afraid to ask for a review … Online reviews are more important than ever, with people searching for a review on a particular product or service before they even look at your website. Some of the ways that you can ask are:
GOOGLE REVIEWS – are generally what will pop up when somebody finds your site with an internet search. You can either have your client Google your business and leave a review, or you can forward the link below https://supple.com.au/tools/google-review-link-generator. It’s super handy!
FACEBOOK REVIEWS – FB reviews are also great and are now a more reputable spot for customer reviews. Don’t be afraid to ask for your customers to leave a review on your Facebook page and have them share it. Or get their permission for you to share it.
TESTIMONIALS FOR WEBSITE – After your website is live, we recommend gathering as many testimonials as possible to post on the website. Even if you don’t currently have any on the site, if you can gather 5-10 good,
PROTECT YOUR WEBSITE
It’s a sad fact that at any given time of the day there is someone trying to break into your website! If you haven’t spoken to me about protecting your website, then I highly recommend BlogVault, you can buy it direct or you can also buy from me, I offer both the standard backup as well as the version with security.
If your site isn’t protected and secured, it’s only a matter of time before there’s a breach. Our security plan lets you (and us) sleep better at night knowing that your site is protected.
JOIN MY FACEBOOK GROUPS
AND FINALLY! I WOULD LOVE A REVIEW!
If you have any other questions, please feel free to contact me, you can either email me directly or use the contact form below.
Let's Start Something new
I would love to create a new website or brand for you to showcase your work, so if you would like to find out more about more about working with Lemonade Design then fill out the contact form or give us a call on 07984 470415.