NEW PHOTOGRAPHERS WEBSITE
I absolutely loved working on Dawn Martin’s new website and I am absolutely thrilled with the result, it has such a calming feel to it and is perfect for a Newborn and Family Photographers website. One of the first things you notice when looking at Dawn’s work as a Glasgow based Family and Children’s Photographer is that she has a very distinct style. Subjects, background colors, and locations may change throughout her photography portfolios but every image carries a very soft, whimsical feel. When Dawn first came to me she struggling to get along well with her current version of ProPhoto 6 and her SEO was not doing as well as she hoped. However, her biggest struggle was that her website was not accurately portraying her work in the manner it deserved.
THE DESIGN PROCESS
After going over her wants and needs we decided it was best to go with a completely bespoke website. For those unfamiliar with Web Design, this means that we built her website to be custom made for her brand. This allowed us to use lots of elements that Dawn loved, like the circle portholes I used to showcase previews for different areas on her website. The branding and colors were pulled from Dawn’s logo and give the website a lovely soft feel overall that is completely on brand with her work.
One of the things I emphasise to all of my clients, but especially during website design for photographers, is the importance of brand cohesiveness from your website to your logo to your portfolio. You want every extension of your business to be an accurate reflection of your brand. It’s also important for clients to navigate your website with ease.
While Dawn Martin Photography specialises in newborns, she also offers photography sessions for babies, children, family, maternity and cake smash sessions. She is a full-service photographer that customises each session It was important during the planning process that it was easy for potential clients to find the information applicable to their needs from portfolio to pricing.