Following on from a recent post about Instagram, I thought that I would look at another of my favourite social media channels which is Pinterest, launched in March 2010, it now has 175 million active users and over 75 billion pins! There are 176 million registered Pinterest users, of which 85% are women, whilst men account for just 13% of the users and 55% of online shoppers in the USA pick Pinterest as their favourite social media channel. There are over 2 billion searches a month, for products and services, with 87% pinners have made a purchase based on a product or service that they have seen or pinned on Pinterest!
What the above statics tell me is, if you have a business that is a product or service that targets the female population then you should have a Pinterest account and should use and update it regularly.
SO WHAT IS PINTEREST?
Pinterest is the world’s catalogue of ideas, where you can go to find resources on anything from inspiration for your home or garden, recipes, fashion and style inspirations to parenting ideas, to name but a few.
- Over 5% of all web traffic comes from Pinterest
- 67% of the users are aged under 40 years of age
- Men account for 42% of the Food & Technology searches,
- 80% of the users access their Pinterest accounts on a mobile device – I know that is the way I do it, normally whilst my husband is watching something on TV that I am not interested in!!
- Two-thirds of all pins represent products or brands
- 93% of active pinners say that they use Pinterest to influence a purchase with 87% saying that they have made a purchase after seeing and pinning something on Pinterest!
SO HOW DO YOU USE PINTEREST?
Once you have created an account (and if you have a business, I highly recommend that you create a business Pinterest account), you will then need to;
- Create a Business Account, if you currently have a personal account you are missing out on a range of features that you can’t access with just a personal account, such as Analytics, Rich Pins and Promoted Posts.
- If you have a personal account, then you can follow these steps to convert it here>>>
- Complete your business profile, ensuring that you include your logo and any branding that you have, create a URL that matches your business name, add a Bio about you and what you do, include keywords to increase your chances of being found and also want to have people connect to you and pin your pins.
- Add your location, this is essential if you operate in just one place, but not so important if you operate on a global scale.
- Add your website.
- Verify your website
Once you have done all of the above you are ready to get pinning!
SO WHAT ARE RICH PINS?
This is Pinterest’s explanation of what a Rich Pin is
Rich Pins are Pins that include extra information right on the Pin itself. Right now, there are five types of Rich Pins: movie, recipe, article, product and place.
There are four different types of Rich Pins, these are
- Product Pins
- Recipe Pins
- Article Pins
- App Pins
If you would like to set up rich pins on your website then click here for how to get started